Web Analytics: SUPERWEEK 2012 (Cutroni, Mihailovski, Whitmore and more)

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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Personal Finance Company . This movie was filmed in Hungary at SUPERWEEK 2012 Internet Conference Week (16-20 January, 2012). For SUPERWEEK 2013 check-in: www.superweek.hu Starring: Emer Kirrane (Yahoo! Web Analytics), Nick Mihailovski (Google Analytics TV), Caleb Whitmore (Analytics Pros), Justin Cutroni (Google Analytics), Julien Coquet (Hub'Sales) and Kristoffer Ewald (Guava). Contents: 00:00 - INTRO 02:04 - There has been a change... 08:28 - Agencies neeed to step up 10:13 - Top-down process 12:32 - Doing well 13:25 - Finding your audience 14:58 - Metrics might shift 15:55 - Merging data 19:05 - Lifetime value 21:30 - Multi channel 24:00 - Source of truth 25:26 - Privacy 28:58 - Tackle this business model (The May 26th problem) 31:00 - In the EU 33:33 - How does this work? 36:45 - OUTRO 38:11 - Credits

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