MICROINSURANCE - MAPFRE, María Eugenia Pacheco Bettín, Colombia

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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Personal Finance Company . MAPFRE and CODENSA, a major utility company, conducted a strategic alliance to distribute microinsurance products in Colombia since early 2001 to serve over 485000 customers. "Protección CODENSA," the name given to the program, makes available to all CODENSA customers insurance products such as: funeral insurance, life insurance, personal, home and car accident, providing safeguard against the disastrous consequences that an unfortunate event could have. These products are specially designed to meet different customer needs and have the advantage of being paid through electricity bills. Key information about the program: • currently, among the 485'183 CODENSA customers who have purchased insurance through the program, 81% are customers of layers 2-4. • 50% of program clients have a funeral insurance. • More than 4300 services were provided through funeral insurance. • A hotline was created to answer all questions regarding insurance products and provide advice to clients when needed. With this partnership, MAPFRE and CODENSA hope to continue to provide excellent service and create new insurance products that meet customer needs at affordable prices for everyone. www.mapfre.com

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